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At Fusion, we’re invested in our craft, passionate about change and dedicated to leaving a lasting legacy. Our blog is our personal record of the journeys we go on with our clients and as an agency, as well as a commentary on the industry in which we operate.
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New European Study Finds Millions Cycling Less Due To Maintenance Barriers
A representative study of 25,000 people across Europe has found that 121 million people are cycling less due to experiencing difficulties accessing bicycle repair and maintenance services.
MyWhoosh Goes Multi-Sport: Adds Rowing, Upgraded Running Functionality
MyWhoosh, the only free-to-use virtual training platform, has launched its latest version - the 5.6 update - delivering a major platform milestone with the introduction of Rowing Mode.
Belonging Without Barriers: New Research Highlights Urgent Need to Tackle Racism in Outdoor Spaces
Opening Up The Outdoors (OUTO) shines a light on barriers to inclusivity across Europe, while UK collectives break new ground on the slopes.
VAN RYSEL UNVEILS THE FTP^2 CONCEPT BIKE: THE MOST COMPLEX AND DEMANDING PROJECT EVER CARRIED OUT BY THE BRAND
Confirming VAN RYSEL’s commitment to research, design, and innovation, FTP^2 is a concept bike like no other - pushing the boundaries of what’s possible, inspiring future innovation and showcasing VAN RYSEL’s unique in-house R&D capabilities.
The target is clear: In 2028, Team Amani will line up at the world’s biggest women’s races.
Team Amani, registered in East Africa, lays down its goal to be the first African team at the Tour de France Femme within three years.
Boutique bike brand Standert launches brand new incarnation of their stainless steel adventure gravel bike - The Erdgeschoss
Crafted from high-end stainless steel, the Erdgeschoss is built to persist, so even when you're a million miles from civilisation, your bike is one thing you don't have to worry about.
Standert, the boutique bicycle brand hailing from Berlin, specialising in steel and aluminium bikes, are thrilled to announce the launch of the new Erdgeschoss. A bike built to persist, bringing the farthest corners of the globe just that little bit closer.
Standert launches 2026 incarnation of its iconic Kreissäge road bike
Standert, the boutique bicycle brand hailing from Berlin, specialising in steel and aluminium bikes, launches 2026 incarnation of its iconic Kreissäge road bike.
Opinion: There’s new money for active travel, but is it enough?
The 2025 Spending Review brought a number of significant announcements for transport, and in a welcome change, walking and cycling weren’t left out, writes Fusion CEO Adam Tranter.
Fusion Media Appointed to Lead UK & US Communications for Q36.5
Fusion Media, the global PR and marketing agency specialising in cycling, active lifestyle, and public affairs, has been appointed by Q36.5 to lead communications efforts in the UK and US. The partnership will see Fusion Media driving strategic PR and media relations for the brand in two key markets.
What We Learned About The Future of Active Travel
Fusion’s “The Future of Active Travel” (19 March 2025) event brought together some of the most influential voices in transport. Here’s what we learned.
Opinion: A Little Less Consultation, A Little More Action
In an opinion piece from our Senior Advisor, Trudy Harrison, we ask - when it comes to the new integrated transport strategy: Do we really need another call for ideas, or is it time to focus on action?
Fusion Media Appointed as PR Agency for Mizuno Running in the UK
We’re delighted to announce our partnership with Japanese global sporting goods brand Mizuno. Fusion Media will focus exclusively on promoting Mizuno’s innovative running products, helping to elevate the brand’s presence and engage with runners in the UK market.
“Chords of Freedom”: Gravel with Architect’s musician Adam Christianson
The newest chapter of Pachamama tells how Architects musician Adam Christianson finds his best stress release in gravel riding.
Fusion appoints former Minister Trudy Harrison as Senior Advisor
Fusion has appointed former Government Minister Trudy Harrison as a Senior Advisor. This comes as part of a wider rapid expansion of the agency’s Public Affairs department.
Fusion Wins Van Rysel’s Global Account
Fusion Media, the agency for movers, secures the global account for Decathlon's premium bicycle brand, Van Rysel for PR, Influencer Marketing, Events and Paid Media
Stanley x Barbie. Cultural icons combine
Barbie™ and Stanley continue their legacy of innovative design appeal by introducing a Quencher collection that celebrates Barbie™ through the dazzling decades. We're capturing the joyful nostalgia of Barbie with a collection of eight unique Quenchers, each one honouring a decade of the iconic doll. For 110+ years, Stanley has created products for use over a consumer’s lifetime; with this collaboration, the brand continues to move at the speed of culture!
Introducing ARC, by Le Col: Performance Redefined
Le Col, the performance cycling apparel brand, are excited to unveil their brand new gravel cycling collection; ARC.
Berlin-based bike brand Standert introduces two new colourways to their Kettensäge gravel race bike
Berlin-based bike brand Standert introduces two new colourways to their Kettensäge gravel race bike
Raleigh Chopper Returns: The Iconic Bike Now Available in Two Retro Colours
Raleigh, the much-loved British bicycle brand, is thrilled to unveil that for the second year in a row (and due to significant popular demand) - the beloved Chopper is back in two retro colours Fizzy Lemon and Space Blue.
Red Bull - BORA - hansgrohe: the start of a new era in cycling
A new name, eye-catching outfits, helmets designed to fit the Red Bull athletes' look, bikes with a shiny metallic white silver design. Red Bull - BORA - hansgrohe has arrived in the world of cycling, bringing a fresh style to the peloton. The new look makes it clear that today is a milestone for the team, a departure for big goals. Nothing less than to become the most attractive brand in cycling.