ABOUT
THE AGENCY
FOR MOVERS
We’re Fusion. We are a global marketing, PR and public affairs partner for cycling, running, outdoor and lifestyle brands who are looking for new ways to move people.
Our goal is to move people and get more people moving. We’re a partner for brands looking for fresh ways to talk to existing audiences and build new ones. We’ll take you on a journey with our experienced team, through discovery, ideation and delivery.
OUR APPROACH
INSIGHT
+ NERVE
= ACTION
SHIFT PERCEPTIONS
Our team of endurance enthusiasts knows what people want, but we supplement this awareness by purposefully avoiding industry norms. Tactically that might mean adopting new communication channels. Strategically it means taking a completely different approach to marketing.
PROVOKE THOUGHT
Brands need to tap into unfamiliar audiences if they want to survive and thrive. We help them build new communities around new ideas. This might require education, inspiration or even provocation - for the audience and the brand.
We’re here to do both.
INSPIRE ACTION
We’re small enough to be agile, responsive and flexible. But big enough to pull punches and spark change. That’s because we hold direct relationships with audiences and key stakeholders, and have a passion for moving people. The proof? Our client results and own activism work.
WHY US?
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Our team is demographically inclusive and thoughtfully diverse. It consists of Lycra warriors, fair-weather enthusiasts, average Joes, green Janes, and everything in between - making our advice both insightful and creative.
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We do marketing for brands that get people moving. And we’ve been doing it for nearly 15 years. This is our specialty and area of extensive expertise.
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We’re movers on the streets and shakers in the halls of power. That means being out on runs and rides speaking with new audiences, and being at the table with stakeholders and policy makers.
How serious are we about moving people? Serious enough to walk the talk and cycle the speak. Just see our own Bike is Best campaign.
OUR VALUES
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If you fit in, you’re replaceable. We’re here to push, pull and challenge. No grit. No pearl. If you’re not ready for that, then you’re not ready for us.
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Being different is good. Being different with a purpose is better. Every idea and action stems from our goal to move people. That goal impacts our approach to diversity, sustainability and community.
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We’re open, fair and respectful. We’re only human and you can expect us to act like a normal one.