Fusion Media Appointed UK PR Agency for Multi-award Winning Reflective Sportswear Brand, Proviz

London May 2026. Proviz, the British sportswear brand leading in high-visibility and reflective apparel, has appointed Fusion Media,  a global marketing, PR, and public affairs agency for cycling, running and outdoor brands, to manage its UK public relations activities.

Fusion Media will support Proviz’s mission to deliver products that empower their customers and make a positive impact on their lives, through enhanced visible sports clothing and accessories.

The new partnership builds on a longstanding relationship between the two companies, which has previously seen Fusion Media support Proviz on successful public relations activities, such as the launch of their REFLECT360 collection and market expansion announcements.

The partnership comes at a time of significant growth in the sports and outdoor sector. It was recently announced that a record number of people have applied to participate in the 2027 London Marathon through the public ballot, with 1.3 million people entering.* While the total UK cycling market is estimated to have reached just under £1.9 billion in 2025. Proviz is thrilled to be empowering sports consumers as the industry continues to boom.

Wiesia Kuczaj, MD at Fusion Media, said: “We’re thrilled to be working with Proviz, a brand that has a mission to empower customers and create a positive impact. Our focus will be to increase the brand’s profile in key fitness and lifestyle markets. We’re excited to partner with Proviz and contribute to their success in building their presence and supporting its wider growth.”

Anthony, Co-Founder at Proviz, said: “Fusion Media are experts in the fitness and cycling industry, and understand the mission of our brand and values, making them a natural partner for us. It’s an exciting time for the sports and lifestyle sector, and we’re looking forward to working together to grow Proviz’s presence and tell our story to a wider audience”.

Proviz began in 2008 when two brothers who were commuting daily by bike to corporate jobs in London realised the limitations of the safety apparel that they and fellow commuters were using. The gap in the market for highly innovative, light-emitting and reflective cycling products was found, and Proviz began. Since then, Proviz has expanded to new sectors, including running, hiking and the outdoors.  

If you’d like to find out more about Proviz, visit: https://provizsports.com/

If you want to request product or speak to the account team, email proviz@fusion-media.co.uk