WORK . CLIENT NAME
Modeshift STARS Awards 2025
Client
Services
Public Affairs/PR & Comms
The Brief
01 Drive MP engagement with the 2025 Modeshift STARS Awards
02 Secure high-quality targeted press coverage
03 Provide strategic support across public affairs and PR
Fusion supported Modeshift in delivering a high-impact, public affairs and media strategy for the 2025 Modeshift STARS Awards. We prioritised tailored outreach to MPs whose constituencies included nominated or winning organisations, providing them with the opportunity to attend, share messages of support, or issue statements.
Having MPs support the awards helped raise the profile of the STARS Conference and fostered local relationships for each site involved. It was great to get a variety of support through MP attendance, written statements and follow-up engagement after the event.
In parallel, We also supported Modeshift’s press activity for the conference. With a series of tailored releases for each winning organisation. These highlighted the impact of the projects and included quotes and images where possible. Coverage appeared across trade, regional and local media, helping raise the profile of the awards and celebrate the work of the winners in their local areas.
Project Description
Results
Press Results
Pieces of Coverage
2 MPs attended
1 written statement
5 MP social posts
Coverage Highlights
York Press, Northamptonshire Telegraph, Zag Daily, Cycling Industry News, Luton Today
7M
MP Engagement
36 MPs contacted
11 MP responses
6 of 7 winning sites saw engagement from their local MP
18
Circulation
66.7K
Total Readership
"The launch of the new Raleigh Chopper was an outstanding success, thanks to the unwavering dedication and support from the Fusion team. With their expert guidance, we achieved extensive coverage across print, broadcast, and radio, including notable interviews on BBC Breakfast and ITV. Their meticulous efforts in shaping the narrative and driving media exposure played a pivotal role in the resounding success of the launch."
– Edward Pegram, Head of Marketing & Partnerships, Raleigh
