At Fusion we are dedicated advocates for cycling in all shapes and forms – and that includes the simple act of cycling to school. There are huge benefits that cycling can bring for children, parents, and communities. But there are many challenges to be addressed to make the journey to a widespread cycling-to-school culture smoother.

When an ex-Olympic athlete reached out to Fusion looking for work experience, CEO Adam Tranter saw an opportunity to combine agency knowledge with a very specific skill set. This combination led to the creation of The Running Channel.

Fusion supported Lifeplus Wahoo in their mission to help fans #EmbraceEveryMoment at this year’s Tour de Femme. The team offered 10,000 free GCN passes to watch the race, making the excitement of women’s cycle racing accessible to everyone.

Fusion’s Managing Director Wiesia Kuczaj shares her story of cycling 500km home from Eurobike, Europe’s largest cycling trade show.

The ninth edition of Red Bull Hardline saw six of the best women mountain bikers push new frontiers on a course deserving of its intimidating reputation. Red Bull Hardline is known for putting 30 of the world’s best and bravest male riders to the test, as they bid to tame the world’s hardest downhill mountain bike track. Watch the female riders test and progress on the Red Bull Hardline track

Fusion is supporting the Lifeplus-Wahoo team to offer 10,000 GCN+ passes for cycling fans in the UK to watch every unmissable moment of the Tour de France Femmes for free, both live and on demand and #EmbraceEveryMoment with the Lifeplus-Wahoo team.

Open-ear design, ultimate comfort headphones allow you to listen to your own music while staying connected to the world around you.

For many of us at Fusion our interest in cycling is more of a 24-7 than a 9-5pm. Being part of a community of cyclists feeds much of the creative work we do.

Stanley, the first company to invent a full-steel vacuum bottle to transport hot and cold drinks on the move, has announced that a restock of the sold-out Stanley Quencher H2.0 Flowstate™ Tumbler will go live on Tuesday 13th June.

The ultimate 70’s must-have Raleigh Chopper returns.

Scottish BMX Pro, Kriss Kyle, quite literally takes his sport to new heights by performing tricks suspended 2,100FT above the ground from one of the world’s largest hot air balloons

We’re not changing our identity, we’re owning it.

Discover how we worked with Brompton Bicycle to transform a petrol station, making a powerful statement on the fuel crisis.

PR and media relations are critical to both parties doing a good job, but like any long-term relationship it can have its conflicts.

Discover how a ’bring your dog to work’ policy is benefitting our office culture.