Fusion are delighted to welcome Standert to our client roster, supporting the German brand with UK and DACH PR and Comms

Fusion Media - the integrated PR & marketing agency specialising in endurance sport and active travel - has been appointed by Decathlon UK to grow the reach of Decathlon’s expert cycling brand, Van Rysel.

We speak to Matt Smithson of MyWhoosh to discover more about the growth of e-sports and how MyWhoosh designed a virtual reality UCI World Championship race course where anyone can win.

Meet Managing Director, Wiesia, a former gymnast, (very) long-distance cyclist and thoroughly efficient driving force at Fusion. Her experience in sports PR began in golf but her purpose now is in making sure the work we do at Fusion is impactful.

Orbea seek to redefine urban mobility, with their most integrated and innovative e-bike yet. Diem is here, see how it will change your A to B.

Third generation racing cyclist, track coach and runner, Euan has been deeply involved in sport all his life. At work he enjoys creating campaign strategy and improving our office processes which means we now ask him all our Excel questions. His talent for cooking means his lunches are the envy of all the office.

Meet The Team. Native German speaker Vanessa heads up our DACH department. A wholesome blend of pilates, dog walking and bouldering keeps Vanessa grounded while her holiday snaps of tropical surf locations are the envy of the office!

Our favourite Fusion Geordie tells us about how a rugby injury led to discovering cycling and how he ‘makes work, work for him’ by pulling together his passion for process with his experience in luxury retail and enjoyment of bike-packing.

At Fusion we are very aware of the power of bikes to change lives and connect people, and pro BMX rider Adrian Warnken’s story is one of the best. It begins with finding friends and a way of life that suited a kid not into conventional team sports or pop culture, through a professional career as a rider and now full circle, working in a social enterprise helping more children make sense of their worlds through a community of BMX.

When we first held a Stanley Quencher way back in February 2023 we didn’t yet know that in our hands was the hottest selling social status symbol of the year. Find out how we used our skill, contacts and the power of influencer marketing to create a phenomenon.

Fresh to Fusion from France, where he worked for premium bike brand LOOK, we get the low-down on Ben Chapman’s passion for travel and salute his work philosophy of “Get Stuff Done.”

Many people who don’t consider themselves ‘criminals,’ end up committing serious road crimes, frequently with disastrous consequences. This post tells a personal story of the consequence of road crime and looks at the work of the All-Party Parliamentary Group for Cycling and Walking (APPGCW) ‘Road Justice’ report 2023.

Jeff Zell is Global Go-To Guy at Panaracer. He has been sniffing out cycling trends for Panaracer for over three decades, a career that spans the early days of mountain-biking through to the massively segmented off-road market we have today. While working with him on the new GravelKing creative we took the opportunity to geek out on tyre design and get a tip on what is next in the world of gravel riding.

Could sports betting offer an economically stable business model for the benefit and growth of track racing? Fusion meets events specialist and co-founder of Revolution and London Nocturne, James Pope, as he unveils his latest venture - the new global Professional Keirin concept known as DerbyWheel, due to hit the boards in 2024. We take a look at his career highlights and what drives his determination to create more cycling spectacles.

The ongoing battle for parity in women’s professional racing seems to be a case of two steps forward and one giant leap backwards. While this year we have been able to celebrate seeing professional women’s racing grow in audience with The Tour de France Femmes 2023 attracting over 20 million viewers, the lack of television coverage for the UCI Women’s Gravel World Championship is a huge disappointment to fans, racers and sponsors.

DerbyWheel, (DW), a new global Professional Keirin concept has announced it will officially hit the boards of the velodrome for its inaugural season in 2024. Two years in the making, DerbyWheel will bring the often thrilling environs of Keirin racing to a global audience, having previously been a closed domestic enterprise in Japan and Korea where it continues to be a hugely successful spectator sport.

Here at Fusion Media, we were thrilled with the opportunity to debut a truly iconic creation – the sensational Stanley Quencher, which had already created a considerable stir in the US. Tasked with launching the Quencher in the UK and Europe, we geared up for something big.

At Fusion we are dedicated advocates for cycling in all shapes and forms – and that includes the simple act of cycling to school. There are huge benefits that cycling can bring for children, parents, and communities. But there are many challenges to be addressed to make the journey to a widespread cycling-to-school culture smoother.

When an ex-Olympic athlete reached out to Fusion looking for work experience, CEO Adam Tranter saw an opportunity to combine agency knowledge with a very specific skill set. This combination led to the creation of The Running Channel.

Fusion supported Lifeplus Wahoo in their mission to help fans #EmbraceEveryMoment at this year’s Tour de Femme. The team offered 10,000 free GCN passes to watch the race, making the excitement of women’s cycle racing accessible to everyone.