Our work with Trash-Free-Trails is done on an entirely Pro-Bono basis. We love to run and ride in the great outdoors, we strongly believe caring for our trails is a shared responsibility of everyone who uses them, not just for the now, but for the future.

For the launch of this ground breaking report we planned and activated the launch, ensuring it gained National, Specialist and Trade coverage. We connected Cyclist magazine with the CEO and founder for an in-depth interview.

Knowing the quality and importance of the story we went big, reaching out to our contacts in broadcast media, proving that if you have an interesting story to tell and pitch it to the right person coverage will follow. We offered BBC Breakfast the opportunity to join a live litter pick. This was filmed in Wales where the Trash-Free-Trails team is predominantly based,

We secured coverage in The Guardian, a highlighted goal publication.We identified The Guardian as a key target as its audience is highly engaged with environmental issues and show a passionate desire to drive change.