Fusion Media used workout data from Strava to create a national news moment - resulting in mass media coverage. 

Fusion worked with the Strava data to identify that Friday 12th January is the day that people in the UK are most likely to let their new year's exercise resolutions slip. Via a strategic PR approach across specialist and national titles, capitalising on Fusion’s network of journalists, widespread, high-profile coverage was achieved, with a clean sweep of the broadsheets, and significant radio broadcast coverage.

Fusion created a national moment on the news agenda that would resonate with the target audience and have wider relevance. We had over 40 pieces of coverage on launch day, with consistent brand messaging, reaching a wide-ranging demographic from specialist to national titles.