WORK . STANLEY


Stanley: My Winter Moment

Client


Services

Events

PR & Comms

Influencer Marketing

UK

The Brief

  • Reintroduce the Stanley brand to select press and influencers

  • Create an event blurring the lines between outdoor & lifestyle

  • Ensure multiple access & talking points for media: Outdoor Cooking, Wild Swimming, Breath-Work and Product Presentation


From ground too cold to get the tent pegs in to a frozen lake just the day before, our wild swimming in winter event came together for all involved. Perfect conditions to give Stanley the opportunity to reintroduce themselves to the UK market and utilise the robust nature and thermal qualities of their products, giving attendees a moment they’d never forget whether they took the plunge or stayed in the tipi on shore, enjoying freshly cooked breakfast, warming drinks, breath-work and acoustic sets from local musicians.

Project Description


15M

Media Reach


461k

Influencer Reach


Coverage Highlights

Metro, Grazia, Stylist (UK)