WORK . STANLEY
Stanley: Influencer Campaign - #MyStanleyMoment
Client
Campaign & Content
Events & Sponsorship Activation
Influencer Marketing
Services
Fusion’s aim was to create unforgettable memories on a UK road trip, powered by Stanley.
Fusion’s sourced ambassadors and influencers for the campaign that matched the values and visions of the Stanley brand. Zanna Van Dijk ‘hosted’ an adventure journey in the UK in a Stanley branded campervan - visiting three destinations and sharing her story. Along the way, Zanna stopped at three points of interest to take part in experiences/activities with local influencers creating their own content and valuable content for Stanley. Media from National Geographic Traveller and Trail magazine joined the trip to amplify the experience within press.
This approach led to a highly successful campaign for the brand, with over 33,000 engagements on the content produced.
Project Description
71
Social Media Posts
33k
Engagements (thousand)
1m
Total Reach (million)
“We never expected such great results from a single event. The amount of social media mentions, press publications and journalist + influencer relationships built of our kick-off event were above and beyond expectations. We’re still experiencing a ripple effect from that first event, which is setting us up for success to reach more Brand Awareness in the UK. The Fusion team really delivered and took care of the whole project from strategy to execution and aftercare. They have become an invaluable partner of our Brand and a true extension of our team.”
– Eline Gijselings, Stanley