Now in its third year Shimano’s State of the Nation European e-bike Report is an established survey respected by cycling industry stakeholders and cycling advocates. 

Credible, in-depth research provides news hooks that resonate with cycling and mainstream media creating multiple story angles across Europe. 

This years report benefitted from proactive advance sell-in and strong social media assets to generate an impressive 129 pieces of coverage within the first few days of its release.

Due to the investigative nature of the report and the depth of data generated by the survey, this number is likely to increase as journalists and thought leaders continue to use the data to support their work in the coming 12-months. 

Highlights include: La Vanguardia, Stern, Focus Magazine, Cycling Weekly and Dagens Industri.