Fusion Media was tasked with delivering the highest media and influencer reach for Red Bull Hardline to date.

To reach a wider audience within mainstream press, Fusion found interesting news hooks, including the return post-injury of legendary Downhill racer Gee Atherton, as well as inviting media to experience the event first-hand. Fusion also worked with key influencers to drive viewership on event day and to create evergreen content. 

The strategies employed by Fusion led to widespread coverage in specialist and mainstream media, including Pinkbike and BBC Sport. Uptake on social media was also strong, with content delivered to an estimated 10.4 million followers, with 57 pieces of coverage.