WORK . SUNGOD
SunGod: Pace Series - Brand & Product Launch
Client
Services
PR & Comms / Influencer Management
UK
The Brief
Launch SunGod successfully into a crowded market
Source and secure ‘the best’ influencers
Drive sustained growth of a challenger brand
Leveraging our extensive network, we strategically partnered with top-tier YouTubers and social media influencers, most appropriate to the brand and the wider cycling culture, to catapult SunGod into the spotlight within the UK scene.
Influencer collaborations remain a powerful force. With over 15 dynamic social media takeovers over the past two years, sustained brand growth has been delivered for SunGod with the judicious selection and management of each one, as well as maintaining our day-to-day duties on PR & Comms.
Aside from our influencer work, we also handled Sungod’s UK press office to launch and maintain brand momentum over a two-year period, securing over 200 pieces of coverage.
Project Description
221
Pieces of Coverage
1.6M
Total Readership (Viewers)
1.1B
Total Circulation
Coverage Highlights
The Mirror, The Evening Standard, CyclingNews (UK)
500k
Influencer Reach
SunGod were unknown in cycling when we started working with them. Using our knowledge and contacts we grew their brand reputation rapidly. We introduced them to the use of the hottest and upcoming cycling influencers of the moment and ensured their products were widely reviewed in national and endemic cycling titles.
-Wiesia Kuczaj, Managing Director, Fusion
