WORK . STANLEY
Client
Stanley Quencher - Surviving A Car Fire
Services
PR & Comms, UK
In an extraordinary display of generosity, our client Stanley stunned a customer by gifting her a brand-new car. This unexpected surprise came after her Stanley Quencher (along with chilled ice) was the lone survivor in a dramatic car fire.
Our Approach? - Upon hearing this incredible news, our team sprang into action. We immediately reached out to key contacts at leading UK news desks, sharing this heartwarming story. Our efforts paid off beautifully, resulting in an array of mainstream media coverage.
Project Description
98m
TikTok video views/interactions
426 million
Total readership (Viewers) - Traditional media
Coverage Highlights
242K likes: “This is awesome definitely buying a Stanley now!!”
163K likes: “They responded, that’s freaking awesome. I’m gonna have to buy a Stanley now”
139K likes: “Well looks like I’m buying a Stanley cup now 🥺🥺🥺”
"We could never have predicted this story, as soon as we saw it we knew it was going to be massive. It has all the elements of a great human story, we just needed to ensure we picked it up and ran with it, allowing the power of TikTok to do it’s thing. Stanley’s hugely generous offer propelled the story into a wider news cycle, showing the compassionate and genuine nature of the brand."
– Wiesia Kuczaj, MD, Fusion