While operating as Bollé’s UK press office, we were tasked with focusing on three core areas - Cycling, Snow and Prescription. Our key goals were to secure product placements and feature opportunities across both of the clients core product ranges, helmets and eyewear. 

Over the 6 month project we secured 40 pieces of coverage across a huge range of media. 60% of product coverage was landed in ​endemic publications with the remaining 40% landing in high reach non-endemic publications.

We achieved this by leveraging the history and legacy element of their brand story to creative new narratives and storylines of interest to the wider media.