Fusion took charge of BMC's global press office with the objective of enhancing brand visibility, promoting the extensive range of bikes, and engaging mainstream media. Working closely with BMC's marketing and communications departments, we leveraged their expertise and strengthened the brand's visibility across all sectors of media.

We actively engaged with journalists, coordinating interviews, press releases, and review opportunities. As a result of these efforts, BMC experienced a significant increase in mainstream media exposure, positive press coverage, and an overall heightened brand presence.

Highlights included amazing pieces in The Independent, Forbes, Taggespeigel (DE), Gear Patrol, Autotrader and Wallpaper.