WORK . All Party Parliamentary Group Cycling & Walking
All Party Parliamentary Group: Cycling & Walking
Road Justice Report
Client
Services
Advocacy
UK
The Brief
01 Create, design and publish report
02 Develop further action steps
03 Publicise the report in media
Fusion worked with the All Party Parliamentary Group for Cycling and Walking to deliver a comprehensive report that addresses key issues around road justice and sentencing. Working closely with the Secretariat to the group, alongside Members of Parliament, we worked on the content, design, and publication of the report.
It was presented at a meeting in Parliament, and features ten pivotal recommendations aimed at redressing the disparity between acts of road violence and the penalties for those who commit them.
Alongside generating widespread national media coverage, we are instrumental in the next steps for the report, including organising Parliamentary debates, letters to Secretaries of State, Parliamentary Questions and more.
Read the full report HERE
Project Description
32
Pieces of Coverage
1.6 Billion
Total readership (Viewers)
Coverage Highlights
The Guardian, The Times, BBC Radio 4, The Telegraph, GB News, SKY News
"This was an incredibly important project to work on. Reading through the case studies of those impacted by road violence highlighted the urgent need for us to make progress on this issue. Our role, in helping to deliver the report and create awareness of it within the media was critical in putting the key talking points on the agenda and creating new momentum in Parliament. It's an ongoing campaign, and I look forward to seeing the next steps."
– Jack Mayorcas, Senior Account Manager, Fusion Media
