A virtual influencer experience

Train With Tom
  • DATE June 2020
  • TYPE Influencer Marketing

Keeping fit during a global pandemic.

One of the challenges that the global pandemic in 2020 threw up was how to promote the training that our Red Bull athletes do, day in, day out. Previously we have held immersion days, trips where influencers and media can join in with physical training, but the COVID-19 crisis meant that we had to think of alternatives.

Brief

We overcame this by running a virtual training week with Red Bull ultrarunner Tom Evans.
Over the course of a week, we invited 11 influencers to join us on a custom running training plan, with webinars and Zoom sessions to showcase how Tom uses Red Bull for his training.

Results

The campaign resulted in:
50x Instagram Posts
34x Instagram Stories
3 TikTok Posts
1x YouTube Video
Total OTS - 1.4 Million