Taking E-Bikes mainstream

With Specialized Turbo
  • DATE August 2020
  • TYPE PR

It's You Only Faster

Fusion were tasked with bringing Specialized’s e-Bike range to national and mainstream media, specifically highlighting their new Turbo SL range.

As the majority of the UK looked to purchase bikes as lock down measures slowly lifted, Fusion Media seeded Specialized’s Turbo SL range to media as the perfect choice for those looking to go electric and create sustainable active travel habits.

Results

In the first four months of our retainer,
we secured
26 Pieces of Media Coverage
6,328,628 Estimated Readership

Highlights: ITV This Morning, The Times, Forbes, Sunday Express, Mail Plus, The Independent, Sunday Express, GQ, Good Housekeeping, Stuff, T3, Monocle