Tour de France
Joe Wicks x Tour de France
- CLIENT A.S.O.
- DATE
July 2019
- TYPE
Influencer, Social Media
Taking the Tour de France to a new audience
As part of our remit as the 2019 Tour de France’s UK PR and Social agency, Fusion Media were tasked with helping organisers A.S.O. reach new and wider audiences for the world's biggest annual sporting event.
Solution
We developed a partnership with The Body Coach, Joe Wicks, after identifying his demographic would help us reach fitness conscious people who hadn’t yet been exposed to professional cycling in a major way.
Result


