200 Bikes for NHS Workers

Brompton x NHS
  • DATE March 2020
  • TYPE PR, Communications

COVID-19 has changed our way of life.

It’s had a profound effect on our daily routines, freedoms and the economy. As with all agencies we have had to quickly adapt our ways of working and ensure we are working even closer with our clients to help them through this unpredictable time. What we have noticed is a behaviour change; due to the current restrictions, we’re seeing more people on bikes and a reframing of our daily habits. We’re also seeing a reduction in road traffic and a greater focus on public health.

Brief

Our friends at Brompton were one of many brands that were looking to make a positive impact, despite these challenging times. The iconic British brand decided they would donate 200 bikes to the NHS and its key workers to commute to work.

Result

We worked with media to share this feel-good story and raise awareness of cycling in times of crisis. All press communications were managed by Fusion and turned around in a 24 hour period. We secured 44 pieces of coverage with a reach of 46,921,046.

Brompton are now looking into even more ways they can offer assistance, so we’ll continue to help them and others spread the word of cycling during COVID-19.