Sir Chris Hoy to Open the UK’s Largest Cycling Exhibition when it returns in February 2018
December 18, 2017 - by fusionmedia Client News, Cycling, Featured
The London Bike Show will return to ExCeL London this February, running from Friday 23 – Sunday 25. Advanced tickets are now available, with adult tickets priced at £16.00.
This year’s Show, which will be opened by Britain’s Greatest Olympian and Science in Sport ambassador, Sir Chris Hoy, will again be bringing a vast array of features, special guests and the latest gear from leading cycling brands to appeal to road, mountain bike, urban and family cyclists.
Over 300 brands will be in attendance, including Boardman Bikes, Orange Bikes, Cannondale, Cervelo, Wattbike, Science in Sport and many more of cycling’s biggest brand names, as well as several large cycling retailers.
The Performance Theatre will once again be packed full of special guest speakers from across the world of cycling. From your favourite cyclists and athletes to coaches and others involved at the highest level. A full schedule for the theatre will be announced ahead of the Show. Previous guests have included Rachel Atherton, Steve Peat, David Millar, Sir Chris Hoy and Sir Dave Brailsford, amongst others. Sir Chris will be meeting and greeting fans on the Science in Sport stand on Friday 23, as well as speaking at the show again this year, with more guests to be announced ahead of the Show.
The UK’s biggest freeride mountain bike competition, Air to the Throne will also be returning in 2018. This year’s competition has been awarded Gold FMB World Tour status, meaning this will be the first time the UK has hosted a competition at this level. The planet’s best riders, including British Number One Matt Jones and two-time Air to the Throne winner and World Number One, Nicholi Rogatkin, will be lining up against their biggest rivals best aiming to take home the stunning Air to the Throne trophy, a share of the €15,000 prize purse and priceless FMB World Tour points.
An exciting new addition to the 2018 show is the Mountain Biking UK Lodge & Cinema. Here visitors will be able to enjoy a lodge-themed bar, whilst watching their favourite mountain bike movies and race replays, plus hearing Q&A’s from MTB legends past and present. A timetable of screenings and special guests will be available closer to the Show.
From mountain biking to road cycling, the Show has all disciplines covered. The Black Label Collection will host the finest road cycling brands, where visitors will be able to explore the latest bikes, frames, accessories, clothing, and apparel from the most premium brands in cycling.
New for 2018, the London Bike Show presents The Legends Exhibit, an exclusively curated collection of road bikes ridden by legends of road cycling. The exhibit will feature a number of authentic racing bikes, each with their own iconic story, bringing to life key moments in the history of the sport. The majority of these bikes will have never been seen in the UK, so if you love the history of the sport, or want to learn more, don’t miss this unique opportunity.
The Craft area is a further exciting new edition to the show. This will be a showcase and celebration of brands representing the uniqueness, craftsmanship, and culture of cycling through bikes, apparel, accessories, and art.
Also back in 2018 is the Tech & Innovation Lab, showcasing the most innovative new products from a range of startup companies.
As well as the hundreds of brands and loads of things to see, visitors will also be able to get in the saddle at the Show. There will be a wide range of bikes from the world’s leading brands available for visitors to test in the Bike Arena, with road, commuter, and electric models being on hand. Alongside the main test track will be a dedicated kid’s test track, where younger visitors can try out the latest bikes on the market.
StreetVelodrome also returns again in 2018, giving visitors the chance to get involved in the action-packed thrill of track cycling, in the world’s only pop-up velodrome. Suitable for all ages and abilities, family and friends can go head to head at one of London Bike Show’s most popular attractions.
A ticket to the London Bike Show will also gain visitors entry to the Triathlon Show: London and The Telegraph Travel Show. Adult tickets cost £16.00, with concession tickets at £10.00, children 8 and under are free and 9-16 year-olds cost £4.00. Booking fee applies per ticket.
For further information and to purchase tickets please visit www.thelondonbikeshow.co.uk
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