The Bike Club Subscription Service is Now Available for Adults

July 13, 2021 - by Client News

Revolutionary kids subscription bike company expands offering to become first operator to offer UK-wide hybrid and road adult bikes



Monday 12th July 2021 – The Bike Club – the UK’s first monthly kids bike subscription service – has today announced it is offering adult hybrid and road bikes to its fleet of kids bikes. Shipping from mid-July, an initial range of Forme bikes will be available to adults across the UK.

The inclusion of adult bikes in the Bike Club’s offering will come as great news for families, who can now enjoy all the benefits together that membership brings. Members of the Bike Club will be able to order the bikes, and have them delivered directly to their homes, with prices starting at just £15 per month. Initially, the models offered will be the Forme Winster 1, Winster 2 and the Forme Longcliffe. Both Winster models will be available as either step through, or step over bikes. The Bike Club aims to expand the range of adult bikes available in the future.

Whilst a large number of the adult bikes are brand new, the Bike Club will continue its popular reBike scheme; refurbishing used bikes that have been previously exchanged by members. Upon collection, the Bike Club’s expert mechanics put it through a comprehensive safety check, change any worn out parts and then give it a new lease of life. With an estimated 18 million unused kids bikes across the UK, members of the Bike Club can take pride in being part of a sustainable solution to overconsumption.

As with the existing kids bike subscriptions, bikes will be delivered, for free, directly to people’s houses. They will just need to attach the pedals and turn the handlebars before being ready to ride.

This venture into adult bikes comes at a time when membership of the Bike Club is booming, and requests for adult bikes from existing members increase. Despite the challenges of the Coronavirus pandemic, 2020 saw 15,000 new members join the Bike Club.

The Bike Club was founded in 2016 by wife and husband team Alexandra Rico-Lloyd and James Symes, who knew there was a better way to pay for consumer goods than ownership or traditional retail finance. The Coronavirus pandemic has accelerated the popularity of subscription services, as more people look for flexible and affordable options for all aspects of their life.

Alexandra Rico-Lloyd, co-founder of the Bike Club said:

‘’This is an exciting step for everyone at the Bike Club, we’re thrilled to be the first in the UK to offer multi-discipline adult bikes on subscription.

‘’Based on the extraordinary growth we’ve seen over the past few years, expanding our offer to include adult bikes is a natural step. It’s clear that increasing numbers of people are looking for an alternative to the traditional model of bike ownership, and are looking for subscription services which are more sustainable, flexible, and affordable.

‘’This is an incredible time for cycling, and we can’t wait to see new members of the Bike Club out on their bikes in the weeks and months ahead.’’

Find out more about the Bike Club at https://thebikeclub.co.uk/

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