The All-Party Parliamentary Group for Cycling & Walking appoints Fusion Media to support its work powering change in Westminster and beyond

February 9, 2021 - by Client News

Fusion Media has been appointed to support the All-Party Parliamentary Group for Cycling & Walking (APPGCW) in their work both inside and outside of Parliament.

Since the 1970s, the APPGCW has worked on a cross-party basis to promote all forms of cycling and walking, working with representatives of organisations in the private, public, and third sectors that share their vision.

Fusion will provide public affairs and public relations support to the group; their brief is to help the group build its profile both inside and outside of Westminster, increasing activity and awareness through press coverage, events and campaigns. The group works to communicate the benefits of active travel within Parliament and conducts inquiries on pressing matters relating to cycling and walking.

For over 12 years, London-based Fusion Media has focused on marketing and communications services for active and sports brands. As a fully-integrated boutique agency, their portfolio of clients includes brands like Brompton, Raleigh, Specialized, Evans Cycles, Shimano and Beryl. The agency is also the founder of #BikeIsBest, the innovative campaign launched in 2020 to get more people cycling.

Ruth Cadbury MP (Labour), Co-Chair of the APPGCW said:

‘’We are delighted to have appointed Fusion Media to support our work. As Parliamentarians we firmly believe that it has never been more important to get more people to experience the environmental, public health, and economic benefits of cycling and walking.”

Selaine Saxby MP (Conservative), Co-Chair of the APPGCW said:

“This partnership with Fusion Media will allow us to take our promotion of active travel to an even larger audience. I look forward to working with the team to help us to utilise a broad range of voices to campaign for positive policy change for cycling and walking inside Westminster.’’

Adam Tranter, Founder and CEO at Fusion Media, said:

‘’As an agency we’re incredibly passionate about ensuring that as many people as possible are able to enjoy the many benefits of active travel, so to work with the APPG on Cycling & Walking is a great honour. There is a real opportunity to create long-term positive change; now is the time for that change and we look forward to building on the fantastic work already done by the APPG to help deliver it.’’

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