A New Vision To Colour The Road – Le Col Unveil Vibrant and Technical Kit for DROPS Le Col Team
February 26, 2021 - by fusionmedia Client News
Inspiring a new generation of riders, elevating performances to unseen heights and transforming women’s cycling are the key pillars that have inspired the new DROPS Le Col kit, unveiled today by Britain’s premium cycling clothing brand, Le Col.
Informed by Le Col’s cutting-edge research with McLaren and extensive experience within the pro peloton, the DROPS Le Col kit has been launched after months of rigorous testing and insight from the rider’s themselves. The DROPS Le Col Race Jersey and the DROPS Le Col Race Bib Shorts, which are available on pre-order at Le Col’s online store, have been constructed with Le Col’s finest materials to offer a premium and lightweight feel whilst helping riders perform at their peak.
The team has made clear its ambitions to compete at the highest level of women’s professional cycling, and have been accepted to race the first ever women’s Paris Roubaix as they aim to reach the UCI Women’s WorldTour by 2022. DROPS Le Col’s new kit is a key piece in achieving that goal, but also wants to convey the colour and personality of the team and the characters of the women’s elite peloton.
The DROPS Le Col Race Jersey which features an eye catching cyan blue, violet red and dark magenta fade boasts air tripping fabric on the front and sleeves to offer crucial advantages to the team on the road. Developed with the team’s elite riders, the DROPS Le Col Race Jersey is a highly breathable garment that is uncompromisingly aero for aggressive attacks and dialled in performances.
The DROPS Le Col Race Bib Shorts incorporate a Lycra Sport Fibre that offers a supportive feel and versatile breathability. The DROPS Le Col Race Bib Shorts uses the Dolomiti Chamois. Cut for the nose of the saddle, the shorts have been specifically designed for all out race efforts, whilst also ensuring comfort on the longest of rides. An aerodynamic mapped fit along with mesh bib straps that have blackout silicone leg grippers will always hold the bib shorts in place.
Le Col founder and CEO Yanto Barker said, “We have made it very clear that we want to play a leading role in nurturing and developing the next generation of female sports stars in Britain, and the DROPS Le Col team boasts an incredible array of riders who are set to achieve exciting results in 2021.”
“This newly launched kit which has been designed around performance and personality will help showcase DROPS Le Col to a new audience as we collectively strive to grow the sport and tell the stories of these talented women. I eagerly await the team’s return to racing and look forward to seeing them dominate the podiums throughout the 2021 season.”
DROPS Le Col co-founder Tom Varney said, “The experience, expertise and passion that the team at Le Col have has been instrumental in pushing our team to new heights over the last two seasons. It’s clear that the kit created for this season is technically one of the best performing kits across the Continental Tour, but also reflects the riders’ aspiration to colour the road and breathe new life into the sport.”
DROPS Le Col rider Joss Lowden, who will be further supported by Le Col in her official attempt at the women’s hour record later this year, said, “This season’s kit is the best yet. I love the look and feel of the jersey and the bibs offer everything a rider could want when out on the road. I’m really excited by Le Col’s plans to help us push women’s cycling into the limelight and I believe that we can truly transform the sport.”
The DROPS Le Col Race Jersey (£120) and the DROPS Le Col Race Bib Shorts (£160) are both available for pre-order today at https://lecol.cc/pages/introducing-drops-x-le-col.
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