October 17, 2019 - by Charlie Bristow Blog, Cycling

This week we spent some time with Alpecin at the UCI Road World Championships, as they celebrated 70 years of cycling sponsorship.

As the official shampoo partner of the Worlds, Alpecin activated their mobile Barber Camper on the finishing circuit in Harrogate, giving riders, media, influencers and fans the chance to get their hair cut or a special head massage.

As part of this activation we organised the then men’s road race favourite Mathieu van Der Poel to be interviewed by BBC Two, whilst getting his haircut from Alpecin’s World Champion barber, Nico Wolfram.  You can check out the full interview below.