WHO WE COVER

If you've been involved with anything cycling-related recently, you've probably come into contact with some of our Fusions. You might have taken part in an event we've organised, visited a website we created, bought a product we promote or read our thoughts in print.

You might not have known it at the time, but that's half the point. We like helping our clients succeed within the cycling world; our desire is to promote you, not us.

The DHL LifeCycle Tour, presented by Fusion Media

Fusion Media help promote our clients, as well as the clients of our clients. We've run events for DHL, the world's largest logistics company, managed media for BSkyB and helped cycling companies like FACE and HotChillee raise the profile of their events and keep their sponsors happy.

That's as well as working with supermarket brands such as 9Bar to help target cycling consumers, or assisting charities utilise their ambassadors to make an impact in cycling.

Team UK Youth supporter and F1 legend Nigel Mansell at a press day for the cycling team

It works, and if they're happy, we're happy. We love cycling because we can work with a smile on our faces.

Team Sky Etape riders, an event covered by Fusion Media