Category Archive for: Featured

OVO Energy named title sponsor of Tour of Britain, Women’s Tour and Tour Series for 2018 and 2019

  UK’s leading independent energy supplier signs two year commitment as title sponsor of Britain’s largest professional cycling events: OVO Energy Tour of Britain, OVO Energy Women’s Tour and, for the first time, OVO Energy Tour Series. OVO Energy today announces a two-year commitment as title sponsor of the 2018 and 2019 Tour Series, Women’s…

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Veloforte Appoints Fusion Media as PR Agency

Veloforte, the multi-award-winning, 100% natural endurance nutrition brand, has appointed Fusion Media to handle their PR brief for the UK market. Fusion Media‘s PR brief focuses on engaging specialist, consumer and lifestyle media with the brand as they target the growing audience of cyclists and active sports in the UK. Founded in 2016, Veloforte is…

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Wahoo debuts TICKR FIT Optical Heart Rate Armband

    Wahoo Fitness, the tech-fitness specialist known for its range of connected sensors and devices for runners, cyclists and fitness enthusiasts, today announced the addition of the TICKR FIT. As the latest addition to the TICKR heart rate monitor family, the Wahoo TICKR FIT delivers the accuracy of a chest strap with the comfort…

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Sir Chris Hoy to Open the UK’s Largest Cycling Exhibition when it returns in February 2018

The London Bike Show will return to ExCeL London this February, running from Friday 23 – Sunday 25. Advanced tickets are now available, with adult tickets priced at £16.00. This year’s Show, which will be opened by Britain’s Greatest Olympian and Science in Sport ambassador, Sir Chris Hoy, will again be bringing a vast array…

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Coffee and cake are the most popular foods with the UK’s fitness community (beer is a close third)

– Runners and cyclists in the UK covered 1.1 billion km and all they could talk about was coffee and cake – You can still eat the foods you like as long as you stay active – Strava members value cake and pizza ahead of energy bars and diet fads – Brits crave beer and wine more than chocolate –…

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Wahoo Announces Official Partnership with BORA-hansgrohe Pro Cycling Team

Wahoo Fitness, the leader in connected fitness devices, is pleased announce a new partnership with the BORA-hansgrohe professional cycling team led by three-time World Champion Peter Sagan and 2016 Polish National Champion Rafael Majka. In the partnership, Team Bora-hansgrohe will be training and racing with Wahoo’s aerodynamic ELEMNT BOLT GPS cycling computer and the TICKR…

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ofo Appoints Fusion Media as its Consumer PR Agency

  The world’s first and largest docking station-free bike sharing platform, ofo, has appointed Fusion Media to handle their consumer PR brief for the UK market. ofo has become the world’s largest bike-sharing platform in regard to both size and market share. With more than 32 million transactions daily, ofo connects over 10 million bikes…

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The Haute Route Cycling Series Expands to 11 events in 2018

OC Sport announce a full calendar of 11 Haute Route events for the 2018 season, adding five new events. New additions include 3-day events in San Francisco, Ashville, Stelvio, Utah and Norway. In 2018, riders have the option to either ride the Haute Route as a solo rider or duo. After signing off the 2017…

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Introducing the world’s longest one-day road cycling event; Red Bull Timelaps

London, 8th August 2017 – Entries have today opened for a brand new road cycling event … with a twist. Taking place across Saturday 28th and Sunday 29th October, Red Bull Timelaps sees teams of riders take full advantage of the clocks going back by racing against the dying of the light in a gruelling…

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Cycling legends Cancellara, Contador & Gimondi to attend Rouleur Classic

The world’s finest cycling exhibition, the Rouleur Classic, will in 2017 once again play host to some of the most esteemed names from cycling’s present and past. Taking place November 2-4, at Victoria House, London, Rouleur Classic is a unique opportunity for cycling fans to brush shoulders with the finest cycling talent in the world.…

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