Category Archive for: Featured

ofo Appoints Fusion Media as its Consumer PR Agency

  The world’s first and largest docking station-free bike sharing platform, ofo, has appointed Fusion Media to handle their consumer PR brief for the UK market. ofo has become the world’s largest bike-sharing platform in regard to both size and market share. With more than 32 million transactions daily, ofo connects over 10 million bikes…

Read More →

The Haute Route Cycling Series Expands to 11 events in 2018

OC Sport announce a full calendar of 11 Haute Route events for the 2018 season, adding five new events. New additions include 3-day events in San Francisco, Ashville, Stelvio, Utah and Norway. In 2018, riders have the option to either ride the Haute Route as a solo rider or duo. After signing off the 2017…

Read More →

Introducing the world’s longest one-day road cycling event; Red Bull Timelaps

London, 8th August 2017 – Entries have today opened for a brand new road cycling event … with a twist. Taking place across Saturday 28th and Sunday 29th October, Red Bull Timelaps sees teams of riders take full advantage of the clocks going back by racing against the dying of the light in a gruelling…

Read More →

Cycling legends Cancellara, Contador & Gimondi to attend Rouleur Classic

The world’s finest cycling exhibition, the Rouleur Classic, will in 2017 once again play host to some of the most esteemed names from cycling’s present and past. Taking place November 2-4, at Victoria House, London, Rouleur Classic is a unique opportunity for cycling fans to brush shoulders with the finest cycling talent in the world.…

Read More →

Strava Introduces Perks for Premium Members

Today Strava introduces new perks for Strava Premium members including exclusive industry savings and free cover from Sundays Insurance for cyclists and runners. A new portal at strava.com/premium/perks will house the benefits aimed at athletes with new perks added regularly. Premium members will be able to get discounts from brands such as Wiggle and Science…

Read More →

Ribble Cycles Launches Nuovo Clothing Range

Ribble Cycles has today launched its new collection of premium and affordable cycling apparel; the Nuovo cycling clothing range. The Nuovo clothing collection caters for both male and female cyclists and will initially consist of cycling jerseys and shorts, with more items to be released in the coming months. All of the kit has been…

Read More →

Strava Unveils Club Posts, the Newest Way for Groups of Athletes to Connect on Strava

Today Strava introduces club posts, the newest way to share content and information on the social network for athletes. Strava club admins can now share a variety of posts with club members including announcements, questions, stories, photos, routes and segments, articles, product reviews, and other engaging athletic content. Once posted, content now appears in club…

Read More →

Double Olympic 1500m Runner Andy Baddeley Joins Fusion Media

– Olympic finalist and parkrun World Record Holder will head up Fusion’s Running and Endurance growth strategy – London-based Fusion Media is the PR and Digital Agency for endurance sport – Agency currently represents brands such as Strava, Red Bull and Ribble Cycles Two-time Olympic 1500m runner Andy Baddeley joins PR and Digital Agency, Fusion…

Read More →

Strava Data Reveals Global Best Mile Efforts Ahead of The Strava Mile

Strava, the social network for athletes, has released data from over 5.6 million runners showing the average best mile efforts from 25 countries ahead of the Strava Mile – a new campaign to encourage all runners to try to run their fastest mile during June. Over sixty years after Sir Roger Bannister’s iconic first sub…

Read More →

Strava Data Reveals Running in a Group Motivates you to Run Further and Faster

Strava, the social network for athletes, has revealed that running as part of a group inspires runners to run faster and for longer distances. The data analysed 90 million runs from around the globe over the course of a year. It showed that the average pace of a solo run uploaded to Strava was 9:31…

Read More →

Fusion Media Services Limited is a company incorporated in England and Wales. Company registration number: 6689876. VAT registration number: 109473510. Registered office: 16-16a Baldwin's Gardens, London, EC1N 7RJ.